The economic slump has forced large companies to cut expenses and turn to outsourcing to fulfill their needs. This can be good news for those of you trained in Internet marketing because you have a broad range of skills to offer to a big corporation.
Let’s take a look at how a company uses Internet marketing in its day-to-day operations. Some of the applications are easy to spot. Just think about what comes into your email inbox each day, what skims across your TV screen at the end of ads and what flashes on your computer monitor when you navigate to a website. Companies are using email marketing, display advertising and banner ads on specific websites, as well as interactive and display ads to drive TV viewers to their websites.
Companies also use other processes to support their Internet marketing undertakings. These may not be as obvious to the general public, though they are very important to a company’s success. For example, more and more companies are implementing electronic customer relationship management (ECRM) systems and other methods to manage customer data. Additionally, search engine marketing (SEM) and search engine optimization (SEO) are in wide use. Having a general understanding of these terms and how they are used gives you an advantage when approaching a large company about providing your services.
What skills are in demand?
The range of skills in demand range from the creative to the technical when it comes to Internet marketing. Who is writing the content for the email promotions, designing the layouts and graphics for the ads, photographing the products and developing the advertisements? Who is handling the sales as the public responds to the promotions? Who is managing the website? Who is doing the keyword research? Who is handling the online orders?
As you can see, there is a job for all types of people skilled in Internet marketing. Do you like to write, work with graphics or design layouts? Are you a technical person who prefers hands on tasks such as programming and web management? Or are you a people person who likes the direct contact with customers that sales and customer service demands? No matter how you see yourself fitting into a large company’s Internet marketing program, prepare for success by acquiring the best training available.