NOTE: Each course consists of at least 15 classes and each class is made up of lessons. For on campus students each lesson includes 3 hours of lecture and 3 hours of reviewing online materials and participating in online discussion with faculty and other students. Plus 6 hours of project creation. For online students each lesson includes 6 hours of reviewing online materials and participating in online discussion with faculty and other students plus 6 hours of project creation.
Internet Marketing 101 & 101-OL:Website/Blog Design, Creation, Tools & Optimization
This course will cover the details of Website and Blog design and creation, starting with selection of the correct domain name, and hosting. The course will cover the selection of and the proper and effective use of: keywords, meta tags, beginning shopping carts including an explaination of merchant accounts, autoresponders, directory registration, and social networking tie-ins. The course will go over the most important elements for search engine optimization, as well as the best placement of information and linking strategies to bring traffic to your website. Website development includes the actual content requirements of a website to attract customers who will visit the website and to create a desire to buy the products being marketed.
1A. IMTC Orientation - Your first class will show you how to navigate our school portal, build your profile, make friends, send emails, sign up for classes and more.
1B. Keywords - Keywords are the words and phrases people use in search engines to find the information they need. How you use keywords in your website, dictates how effectively your website will come up in the search results.
1C. Domain Name Selection - There’s a lot more to selecting a domain name for your website than you might think. Branding, keywords and how easy the name is for people to remember all play a part.
1D. Website Hosting - A hosting company is where your website is parked so that people can access it. What kind of host you choose dictates the load speed and usability for your website.
1E. Website Development - This class shows you the How and Why of building your own inexpensive website. The information you take away from these lessons will make you an invaluable asset to an employer.
1F. Website Formatting - The use of graphics, fonts and design elements affect how your visitors will perceive your website and how easy it will be to use.
1G. Website Navigation - How easy is it for your visitors to get around your website? This class teaches the time-tested techniques to making a website user-friendly.
1H. META Tags - This is the code that’s ‘behind the scenes’ of a website. Most visitors never see it, but search engines do. They use this information to help in the search engine results placement.
1I. Search Engine Optimization - Where the keywords on a website are placed, how often you use them and how ‘friendly’ the web pages are to the search engines will create a more successful business.
1J. Link Strategy - What kinds of websites are linking to yours? Can they help send you qualified traffic? Who is linking to you and how, is one of the biggest factors search engines look for in good placement.
1K. Shopping Carts - This is the heart and soul of e-commerce. Understanding online shopping carts gives you the power to sell anything on the web for yourself or any other business.
1L. Auto-responders - These automated emails to your customers help sell more products, brand your business in their minds and offer invaluable customer service. This is ‘must know’ information for all successful marketers.
1M. Merchant Accounts - These are the providers that process online payments from a website into a bank account. This class teaches the ins and outs of this often complicated e-commerce structure.
1N. Search Engine and Directory Registration - Submitting a website to search engines and directories can be tricky. This class teaches the inside information on getting a website seen by all of your visitors.
1O. Social Networking - Sites like Facebook, Twitter and Youtube have taken the world by storm. Businesses all over the world use these services daily to promote their products. Learn to use social media successfully.
1P. Semester 101 Electives - Six hands-on lessons from the real world of Internet Marketing. These electives show you little known techniques to help your business and make more money online.
1Q. Final Exam - Semester 101
Internet Marketing 102 & 102-OL: Copywriting, List Building, Internet Product Design and Creation
(Pre-Requisite Internet Marketing 101)
This second Internet Marketing course will build upon Internet Marketing 101: Website/Blog Design, Creation, Tools & Optimization. This next course will cover developing responsive email Opt-in database lists of people who are actually interested in the subject matter of the website. This course will cover the most cost effective marketing tools, including basic copywriting, creating profitable sales letters, and creating marketing materials. The course will explore the effective use of search engine and directory optimization techniques and how to utilize them in internet marketing. This course provides important proven details about the creation of products such as CD’s, DVD’s, e-books and an introduction to both membership sites and affiliate programs.
2A. Semester 102 Electives - Six additional hands-on learning modules that teach you time and money saving short-cuts that any business can use.
2B. Creating Marketing Material - Offline marketing strategies are critical to the success of an online business. Television spots, brochures, business cards and books are used daily by online businesses around the world.
2C. Basic Copywriting - Writing for the web is vastly different than writing for print ads. How you convey your sales message and how you push a visitor’s ‘emotional triggers’ are the key to get them to buy.
2D. Profitable Sales Letters - This class teaches the deep content and strategies for selling anything online. Successful sales letters have critical elements to sway a visitor’s buying decisions.
2E. Creating E-Books – The sales of digital books, Kindle and PDF files is big business. Learn how to navigate the waters of writing, formatting, selling and delivering of these very profitable products.
2F. Creating E-Courses - This product can lead to larger sales in your business, lead to increased branding and distribute valuable information all over the world for high profits.
2G. Creating CDs - Whether for music or information, CD’s are purchased by the millions every day. This class teaches you to make them for yourself.
2H. Creating MP3 Files - iPods, podcasts or just listening on the web, MP3 is the main product that distributes audio to everyone. This class makes the creation, editing and selling of MP3 a breeze.
2I. Creating DVDs - A bit smaller market but growing quickly, DVD’s are very high profit products that are dynamic and interesting to your customers. This class explains the process.
2J. Cost Effective Marketing Tools – There are thousands of free and cheap tools online to help your business run smoother. These are the shortcuts that have been used by successful marketers everywhere.
2K. Finding Targeted Traffic - Regular website traffic is ok, but visitors that want exactly what you have to sell is better. Where are these hungry customers? How can you drive them to your websites? This class makes it clear.
2L. Advanced SEO - Building a site map for a website, using keywords in video and image files and how often you use them are just a few of the tricks to get search engines to love your website.
2M. Article Marketing - Search engines love articles. How you write them, where you publish them and how readers interact with them can mean an avalanche of traffic and business to your website.
2N. List Building - An email database of customers has long been the gold mine for businesses to make money. How you collect their names and addresses online changes rapidly. Learn the newest techniques for building an email list.
2O. Intro to Membership Sites - From dating sites to gaming sites, customers sign up for monthly membership subscriptions every day. Learn how to attract visitors to your membership sites and keep them there for good.
2P. Intro to Affiliate Programs - Selling another business person’s services or products is huge money. Learn to make commissions on the sales of other people’s hard work and promotions.
2Q. Final Exam – Semester 102
Internet Marketing 103 & 103-OL: Advanced Website/Blog, Affiliate Program and Product Marketing
(Pre-Requisites Internet Marketing 101 & 102)
This third Internet Marketing course which will build upon both Internet Marketing 101: Website/Blog Design, Creation, Tools & Optimization and Internet Marketing 102: Copywriting, List Building, Internet Product Design and Creation. This advanced internet marketing course will focus on the marketing techniques to effectively sell and deliver a wide range of products on the Internet and through traditional delivery channels. This advanced course in Internet marketing will provide the “Street Smart” secrets of the successful creation, marketing and management of websites, memberships sites and affiliate programs.
3A. Semester 103 Electives - Six additional hands-on learning modules that teach you time and money saving short-cuts that any business can use.
3B. Joint Venturing - Partnering up with other business people and having them promote your products and you theirs, can create a massive amount of sales, commissions and sign-ups for you both. Learn how it’s done.
3C. Teleseminars and Webinars - These fun, interactive and effective teaching tools have taken the world by storm. Teaching and coaching your customers over the web and by phone is big business.
3D. Pay Per Click and Sponsored Ads - You see them all of the time: those ads on Google and Facebook that show up on the top and right hand sides of search result pages. How do you make them and how much do they cost?
3E. Understanding Analytics - Knowing what keywords people typed into a search engine and which links they clicked on to get to your site is critical in your website’s success. Learn to analyze the results of the web.
3F. Forums, Discussion Boards and Comments - You can carefully promote yourself and your products at the places where visitors gather and have fun. Learn the techniques of doing it the right way.
3G. Blogging - Blogs are where 65% of all web searchers get their information online. This is a goldmine for businesses to sell, promote, offer information and connect with their customers. If you’re not blogging correctly, you’re missing out on the hottest website marketing technique today.
3H. List Management - How do you effectively market to your database? What can you do about all of that spam? Running your database email programs the correct way will save you time, money and big headaches.
3I. International Website Marketing - The web is a global marketplace. Your customers are no longer around the corner or down the street. They’re from all over the world. Learn to understand another culture’s language and habits.
3J. Video Marketing - Online video is quickly replacing text-based web pages as the information vehicle of choice. 3 billion videos are viewed every day on Youtube alone. Learn how to use the web tool of the future.
3K. Mobile Marketing - Most people access the web from their phones and mobile devices, and the numbers grow every day. How do you know if your website can sell effectively? How will it look on a mobile device? Learn how it’s done.
3L. Sales Funnels and Conversions - How you lead visitors from sign-ups to sales should be properly planned out. This class teaches the structure for making conversions.
3M. Street Smart Secrets of Marketing - There are web marketing strategies that have been time-tested over the years. This class is an introduction to the little known techniques we have developed for the most sales.
3N. Breaking Into The Industry – Would you like to work for a large company as an Internet marketing manager? Do you want to become a virtual assistant working from home? How about starting your own online business? This class will teach you where to start.
3O. Final Exam – Semester 103 - The comprehensive test to get your own Certificate in Internet Marketing!
Each course will have various electives to choose from. Topics such as Ebay, Amazon.com, Itunes, Advanced Blogging and many others will be offered. Students will be required to choose and complete a selection of electives to pass each course.